We are frequently asked the question, “How can a local business owner like me possibly compete with the huge mega chains for customers?”
The secret is in doing something they can’t do… directly relate to the individuals that you want to be your customers. Remember, people don’t buy from companies; they buy from people.
Digital media allows you to directly connect with people in your area. I’ve seen local Italian restaurants go head to head with Carabbas and Olive Garden, and smoke them because they treated people like individuals.
Face it, Pepsi doesn’t know what events are going on in your neighborhood this weekend, but you do. Leverage that advantage. Find a way (usually via a combination of social media, live streaming, and email) to get information to your customers FIRST, before they even think about asking the question.
No national chain can break the bonds of individual loyalty. Apseom has helped dozens of local businesses compete in this way. Some of those clients have gone on to open multiple (sometimes dozens) of locations, turning themselves into the 800 pound gorilla in the room, rather than fighting it.
Apseom can help you manage all of the following marketing areas for your growing business:
- Social Media
- SRO (Search Result Optimization)
- Email Marketing
- Content Creation & Management
- Video Production
- Audio Production
- Streaming Programming
- Advertising Design & Production
- Direct Mail
- Print Advertising
More than just a media company, Apseom is the center of the Business Marketing Online Universe. Well, not the exact center, but we are definitely at the crossroads of traditional marketing and 21st Century marketing platforms for Web2.0 and beyond.
Put three decades of marketing experience to work for your business and see results that actually matter to your partners, shareholders and customers.
Contact us to find out how we can help.