Websites were invented by research scientists so that other research scientists could find scientific research information. That’s the point. They were designed so professional researchers could find things.
Classic websites were a one way street. Seeing the potential, though, internet marketers adapted to that system by trying to hijack the traffic created by “surfers” looking to find things of interest on the internet. Since the goal for a seller was to be found, they created all these crazy, sometimes obnoxious ways for a business to stand out from the crowd. It was like launching big hooks into the sky trying to catch airplanes. The airplanes were the customers. The more hooks you could launch, the more people you might trap, hoping they will buy something from you.
Web 1.0 (The Bad Old Days)
There was Search Engine Optimization, Search Engine Marketing, Email lists, capture pages, squeeze pages, popups, banner ads, social media marketing, fake fans… STOP! You can’t do all that stuff! It just got crazy! You were hiring people who did things you never saw, never understood, and never knew if they even worked.
And what was worse was that in order to find you, your potential customer had to look through a massive list of your competitors! Now it was a battle for who could “appear” to be the right business to solve their problem, even if it wasn’t remotely true. No. There had to be a better way.
And there is. There’s DRIVOR™.
Web 2.0 (The right way to do it)
DRIVOR™ reverses the process. Instead of waiting for customers to search for you, DRIVOR™ goes out and searches for your customers. With just a few minutes of work every day, you can find hundreds, even thousands of people who want to be your customer. Then you can politely introduce yourself, and lead them through a pleasant, engaging, rewarding online experience.
Old websites are like billboards. Glaring, intrusive… and usually forgotten right after you get past them. That’s because old websites are based on Web 1.0, and they are stuck in that “one way traffic” jam. But a DRIVOR™ site, based on Web 2.0, is more like a virtual showroom. You talk to people. You listen to people. You proactively engage with people in a calm, reliable, comfortable way that leaves them with a great feeling about you and your business. And what’s best is your competitors are nowhere to be seen. You control everything your customer experiences. Nobody else can drop an ad in the middle of your sales presentation.
DRIVOR™, an Online Marketing Platform, was designed by business people to find customers. It wasn’t designed by research scientists to provide information to other scientists. That’s thirty year old technology, and its time has come and gone. So if you’re tired of spinning your wheels, spending your money, and seeing very little in return, then maybe it’s time you created the online marketing platform you always thought you should have. It’s time to get rid of the website, and update to a DRIVOR™ site.